Definition
The distribution of the population aged 15 and over by sex, categorized by their current marital status (e.g., never married, married, widowed, divorced, separated).
Why It Matters
Provides deep insight into household formation, lifestyle stages, and consumption patterns related to partnership and family structure. Marital status is a strong indicator of various needs, from housing to financial services.
Specific Relevance for Professionals:
Marketers
Crucial for targeting products and services related to life events, relationships, and household needs (e.g., wedding services, financial planning for couples or singles, housing for single-person households, legal services). Messaging can be highly tailored to specific marital statuses.
Researchers
Essential for studying family structures, household economic behavior, social support networks, and the impact of societal trends on marriage and divorce rates across different sexes and age groups.
Consultants
Utilized in market sizing for relationship-oriented services (e.g., dating apps, marriage counseling) or financial products. It also informs real estate strategies for different household formations.
Public Policy Workers
Important for understanding social support systems, housing needs (e.g., affordable housing for single-person households), and policies related to family welfare, benefits, or divorce support.
