Definition
Indicates whether a household has an internet subscription (e.g., broadband, dial-up). (Primarily focuses on broadband in modern ACS data).
Why It Matters
This is a critical measure of digital connectivity and access to the digital economy. It highlights the digital divide, influencing access to education, employment, and essential services.
Specific Relevance for Professionals:
Marketers
Essential for internet service providers assessing market penetration. Also, a key indicator for targeting any online service, e-commerce, or digital product. Helps identify digitally connected consumers.
Researchers
Fundamental for studying the digital divide, its impact on socio-economic outcomes, educational access, and the adoption of online services.
Consultants
Crucial for advising technology companies, e-commerce businesses, or educational institutions on market opportunities based on internet access. It helps identify underserved areas for connectivity solutions.
Public Policy Workers
Paramount for informing policies related to broadband infrastructure development, digital inclusion programs, and ensuring equitable access to online education, healthcare, and government services.
