Definition
Indicates whether a household has one or more computers (desktop, laptop, tablet, smartphone, etc.).
Why It Matters
This is a basic indicator of technological access within a household, crucial for understanding digital literacy, participation in the digital economy, and access to online resources.
Specific Relevance for Professionals:
Marketers
Essential for targeting technology companies (hardware, software), internet service providers, and online service providers. Helps identify digitally equipped households.
Researchers
Fundamental for studying the digital divide, technology adoption rates, and the impact of computer access on educational attainment, employment, and social engagement.
Consultants
Crucial for advising technology companies on market penetration strategies or assessing digital readiness in specific geographic areas for clients.
Public Policy Workers
Important for informing policies related to digital inclusion, education (e.g., access to remote learning), and ensuring equitable access to technology for all residents.
