Definition
Classifies employed individuals into broad occupational groups (e.g., Management, Business and Financial Operations; Sales and Related Occupations; Service Occupations; Production Occupations).
Why It Matters
Provides a high-level overview of the types of jobs people do in a region. This is crucial for understanding the economic structure of a community, its talent pool, and the general needs of its workforce.
Specific Relevance for Professionals:
Marketers
Informs broad targeting for B2B products (e.g., software for management), professional development services, or consumer products that align with the general lifestyle or income associated with an occupational category.
Researchers
Fundamental for studying labor market trends, occupational shifts, and the economic characteristics of broad occupational groups. It helps analyze workforce composition and industry structure.
Consultants
Crucial for economic development strategies, advising clients on talent acquisition, and assessing the general occupational profile of a region for business investment.
Public Policy Workers
Important for informing workforce development programs, educational curricula planning, and understanding the general skills base of the population for economic planning.
