Definition
A cross-tabulation showing how individuals who identify as Hispanic or Latino also identify with one or more racial categories (e.g., "Hispanic or Latino and White," "Hispanic or Latino and Some Other Race").
Why It Matters
Explores the intersection of ethnicity and race for the Hispanic/Latino population, highlighting the complexity of identity and providing a richer understanding of this diverse group's composition and potentially varied experiences.
Specific Relevance for Professionals:
Marketers
Allows for extremely nuanced segmentation, recognizing that the Hispanic/Latino market is not monolithic racially. This informs more precise messaging and visual strategies for campaigns that need to resonate with specific racial components within this ethnic group.
Researchers
Fundamental for advanced studies of identity, racialization, and socio-economic disparities. It helps researchers understand how racial self-identification interacts with ethnic origin to influence experiences and outcomes for Hispanic/Latino individuals.
Consultants
Valuable for highly specialized market assessments that consider the interplay of race and ethnicity within target segments. It helps in developing strategies that acknowledge complex identity landscapes for clients.
Public Policy Workers
Crucial for understanding specific needs and experiences at the intersection of race and ethnicity, informing policies on social equity, healthcare access, and resource allocation that account for the diverse identities within the Hispanic or Latino population.