Definition
The count of individuals who worked 35 or more hours per week for 50 or more weeks in the past 12 months. This represents stable, consistent employment.
Why It Matters
A key indicator of economic stability and sustained earning power within a community. It represents the most secure and often highest-earning segment of the workforce, driving significant consumption.
Specific Relevance for Professionals:
Marketers
A prime target for a wide range of consumer goods and services, including housing, vehicles, financial products, and discretionary spending, due to their stable income and purchasing power.
Researchers
Fundamental for studying labor market stability, economic well-being, and the factors contributing to sustained employment. It provides a benchmark for workforce security.
Consultants
Crucial for assessing the economic health of a region's workforce, identifying areas with high concentrations of stable employment for business investment or expansion.
Public Policy Workers
Important for evaluating the strength of the local economy, assessing job quality, and informing policies aimed at promoting stable, full-time employment opportunities.
