Introducing Chat with Personas

Stop Guessing, Start Asking: Introducing Chat with Personas

If you are a founder or a marketer, you are likely familiar with the "feedback gap."

In that gap, you have questions that keep you from launching: Is this headline confusing? Is $50 too expensive? Do people actually care about this feature, or is it just me?

Traditionally, bridging that gap is painful. You can run a survey (and get low response rates), hire a market research firm (and spend thousands of dollars), or pester your friends (who are too polite to tell you the truth).

Today, we are closing the gap.

We are introducing Chat with Personas, a new feature within our app that allows you to have real-time, one-on-one conversations with synthetic personas generated from public data.

No scheduling focus groups. No chasing email replies. Just instant, data-backed feedback on demand.

What is "Synthetic User Research"?

At its core, Cambium AI has always been about making public data usable.

Until now, we have used that data to build marketing plans and allow for natural language queries of the datasets. You can still do both of these things;  however, chat with Personas takes that data to bring another level of insight. 

Instead of just reading a profile about a "43-year-old Consultant in Florida," you can now talk to them. You can ask specifically about your product, your pricing, and your messaging.

This isn't a standard chatbot. When you chat with a generic AI, it tries to be helpful. When you chat with a Cambium AI Persona, it tries to be accurate. It adopts the financial constraints, educational background, and cultural context of a specific segment of the population.

If a product is too expensive for their income bracket, they will tell you. If your messaging doesn't resonate with their age group, they will be confused.

It is the closest thing to a focus group you can get without leaving your browser.

How it Works

We designed the experience to be simple:

1. We analyze your business.
You start by entering your website URL into our Marketing Flow. We analyze your industry, your value proposition, and what you are actually selling.

2. We build the audience.
We query public datasets to find the people most likely to need your solution. We generate distinct personas that represent your actual market.

3. You start the conversation.
You open a chat window with a specific persona. Because the system already knows who they are (their job, their income, their family status), you don’t need to write a long prompt setting the scene. You just ask your question.

3 Ways to Use Chat with Personas Today

We are seeing early beta users leverage this feature in many ways. Here are just a few:

1. Pricing Validation

One of the hardest things to gauge is "Willingness to Pay." People in real life are polite; they will tell you your product "looks great" even if they would never subscribe.

Synthetic Personas don't care about your feelings. They care about their simulated budget.

• Try asking: "Does $50/month seem reasonable for you, or would you have to think about it?"

• Try asking: "What is the competitor you are currently paying for, and why haven't you switched?"

2. Messaging Testing

You can paste your headlines, email subject lines, or ad copy directly into the chat to see if it lands.

• Try asking: "I’m using the subject line 'Maximize your synergies.' Does that mean anything to you?"

• Try asking: "Does this headline make you want to click on the ad?"

3. The Feature Roadmap

If you have limited engineering resources, you need to know what to build next. You can present two options to your persona and ask them to choose based on their specific lifestyle frustrations.

• Try asking: "I can build Feature A (Time Saving) or Feature B (Money Saving). Given your busy schedule with your kids, which would you prefer?"
  
  

Get Started for Free

Chat with Personas is currently free to use on a 7-day trial. 

If you have a website URL and a few questions, you are ready to start.

1. Log in to Cambium AI.

2. Create a Marketing Plan for your URL.

3. We will generate and save your personas, ready for you to start chatting.

4. Stop guessing, and start asking.

Generate Your Personas Now