Definition
The count of individuals aged 25 years and older who have completed some college coursework but no degree, or have earned an Associate's degree (e.g., from a community college).
Why It Matters
This group represents a significant segment of the skilled workforce, often with practical or technical training, and distinct career paths compared to those with only a high school diploma or a bachelor's degree.
Specific Relevance for Professionals:
Marketers
A key target for vocational training programs, specialized certifications, and products/services appealing to skilled trades, technical professions, or individuals pursuing ongoing education. Messaging can focus on practical benefits and career advancement.
Researchers
Fundamental for studying pathways between vocational education and employment, the impact of sub-baccalaureate degrees on economic mobility, and the role of community colleges in workforce development.
Consultants
Useful for advising clients on talent acquisition for skilled trades or technical roles. Also relevant for market analysis of industries relying on this educational segment or for educational institutions offering associate's degrees and certifications.
Public Policy Workers
Critical for informing policies related to community colleges, vocational training, adult education, and workforce development programs that aim to upskill the labor force for specific industries.
