Definition
The count of individuals in a specific area who are between 45 and 64 years old.
Why It Matters
This age group typically possesses significant purchasing power, established careers, and specific needs related to health, financial planning, leisure, and downsizing. Understanding their presence is key for retirement-related industries and healthcare.
Specific Relevance for Professionals:
Marketers
A prime target for financial services (retirement planning), healthcare products, travel, leisure activities, and home renovation/downsizing services. Messaging often focuses on security, comfort, and preparation for the next life stage.
Researchers
Essential for studying health trends in aging populations, retirement planning behaviors, career transitions, and the economic contributions of experienced workers.
Consultants
Utilized in market analysis for healthcare services, financial advisory firms, leisure and travel industries, and specialized housing developments. Advises on managing an experienced workforce.
Public Policy Workers
Important for planning healthcare services for an aging population, infrastructure maintenance, and workforce policies related to experienced workers or retirement transitions. Their contributions to the tax base are also significant.
