Definition
The total count of all individuals residing in a specific geographic area who were born in the United States, Puerto Rico, or a U.S. Island Area (e.g., Guam, U.S. Virgin Islands), and those born abroad to U.S. citizen parents.
Why It Matters
This segment represents the traditionally established population base, providing insights into long-term community trends, cultural norms, and consumption patterns distinct from recent immigrant waves.
Specific Relevance for Professionals:
Marketers
Useful for understanding the core consumer base for products and services aligned with mainstream U.S. cultural norms and established consumer behaviors. It helps refine messaging for broad appeal to the U.S.-born population.
Researchers
Fundamental for comparative studies with the foreign-born population, examining long-term socio-economic trends, educational outcomes, and labor force participation within the U.S.-born segment.
Consultants
Valuable for market analysis and strategic planning when a client's product or service has particular resonance with the established, U.S.-born consumer market.
Public Policy Workers
Important for understanding the needs and trends of the established population, informing policies related to education, healthcare, and social services that cater to the majority U.S.-born population's needs.
