Definition
The count of students typically aged 14 to 18 years old who are enrolled in high school (grades 9 through 12).
Why It Matters
This indicates the presence of adolescent populations preparing for higher education or entry into the workforce. It's crucial for secondary education planning, youth development programs, and understanding future workforce pipelines.
Specific Relevance for Professionals:
Marketers
Directly targets markets for college preparatory services, standardized test prep, youth fashion, technology, and products related to independent mobility (e.g., driving schools, first cars). Messaging can appeal to aspirations and peer influence.
Researchers
Fundamental for studying secondary education outcomes, high school graduation rates, pathways to higher education, and issues affecting adolescents, like truancy, dropout rates, and career readiness.
Consultants
Useful for advising clients in the education sector (e.g., private high schools, tutoring centers, college admissions services) or youth-focused brands on market demand and engagement strategies.
Public Policy Workers
Critical for planning high school capacity, allocating resources for secondary education, developing career readiness programs, and addressing social issues pertinent to adolescents in a community.
