Definition
The count of individuals who identify their race as "Black or African American" and no other race.
Why It Matters
Provides specific insights into the demographic characteristics and trends unique to the population that identifies singularly as Black or African American. This is crucial for understanding specific community needs and distinct socio-economic dynamics.
Specific Relevance for Professionals:
Marketers
Essential for developing culturally competent marketing campaigns and product offerings tailored to resonate with the Black or African American consumer market. It helps in refining messaging and selecting channels that are authentic and relevant to this specific racial group.
Researchers
Fundamental for disaggregated analysis of health disparities, socio-economic outcomes, educational trends, or cultural phenomena specific to the Black or African American population. It provides a basis for examining systemic issues and progress.
Consultants
Crucial for advising clients on market penetration strategies for the Black or African American consumer segment, and for developing diversity and inclusion initiatives. It helps in assessing specific market opportunities.
Public Policy Workers
Paramount for analyzing disparities in areas like housing, healthcare, and education within the Black or African American community. This data informs policies aimed at reducing inequities, promoting social inclusion, and ensuring equitable resource allocation.
