Welcome to Day 7 of "25 Brands Unwrapped." Throughout this campaign, we are utilizing synthetic personas generated from U.S. government data to conduct deep-dive audits into major global brands.
Today, we analyze Pixar.
The following data represents the responses from 1,000 synthetic respondents. The survey covers brand perception, leadership sentiment, product value, and competitive threats.
Here is the data unwrapped:
What is the first word that comes to your mind when you hear Pixar?
'Animation' (44.1%)
'Magic' (20.8%)
'Imagination' (18.4%)
How would you describe the "typical" customer of Pixar? '
Families and people who appreciate heartfelt animated stories — parents, grandparents, and adults who enjoy nostalgic, well-crafted films as much as kids do.'
'Families and adults who appreciate well-crafted, imaginative stories—parents with kids, nostalgic adults, and anyone who enjoys thoughtful, family-friendly entertainment.'
'Families, parents with children, and adults who appreciate thoughtful, well-made animated stories — people who enjoy heartwarming, imaginative films.'
If you could rename Pixar to describe what they actually are, what would you call it?
'StoryWorks' (33.9%)
'StoryStudio' (17.6%)
'Family Story Studio' (3.7%)
Describe Pixar in exactly three words.
Heartfelt: 23.3%
Imaginative: 18.6%
Creative: 9.1%
Family: 8.0%
Wholesome: 7.0%
If you could fire the CEO of Pixar, would you? (Yes/No)
No: 100.0%
If you met the CEO of Pixar, what is the first question you would ask them?
'How do you decide which stories to tell and whose voices to amplify?'
'How do you balance commercial pressures with protecting creative freedom at Pixar?'
'How do you balance artistic risk with the commercial pressures of franchise and sequel demand?'
Have recent news stories regarding the company's leadership made you more or less likely to recommend us? (Yes/No)
Yes: 5.1%
No: 94.9%
Please explain your answer:
'Leadership headlines haven't really changed my recommendation because I separate the creative work from corporate news. I care most about the films themselves and how they make my family feel.'
'I enjoy the films for their stories and craft; leadership headlines don't change whether I take my grandchildren to a movie or watch something at home. My recommendation is based more on the work than the people in suits.'
'I haven't seen leadership stories change my view much — I judge them mostly by the films they release and the care they put into storytelling.'
If you could change one thing about the product, what would it be?
'A bit more depth and subtlety for adult viewers without losing the family-friendly heart.'
'More original stories and fewer obvious sequels—keep taking creative risks.'
'Spend less time on sequels and more on original stories with fresh characters and themes.'
Who is the biggest threat to Pixar?
'Streaming platforms and franchise fatigue from over-relying on sequels.' '
'Losing creative independence to corporate pressures and franchise fatigue.'
'Streaming platforms and competing animation studios that flood the market with lower-quality content.'
What is the best alternative to Pixar?
'DreamWorks Animation' (40.9%)
'Studio Ghibli' (27.4%)
'Disney Animation' (17.9%)
On a scale of 0-10, how much do you trust Pixar?
Average Score: 7.4
Do you think Pixar’s best days are ahead of it or behind it?
Ahead: 86.2%
Behind: 13.8%
If Pixar went out of business tomorrow, would you care? (Yes/No)
Yes: 89.5%
No: 10.5%
Has your opinion of Pixar improved or worsened in the last 12 months
Yes: 5.1%
No: 94.9%
Does Pixar actually care about its customers? (Yes/No)
Yes: 99.4%
No: 0.6%
Do you know the name of Pixar’s CEO? (Yes/No)
Yes: 0.6%
No: 99.4%
Does the CEO’s public behavior make you less likely to buy from Pixar? (Yes/No)
Yes: 1.1%
No: 98.9%
Do you think the leadership at Pixar is competent? (Yes/No)
Yes: 99.8%
No: 0.2%
Is the leadership of Pixar a liability to the company? (Yes/No)
Yes: 0.2%
No: 99.8%
Do the executives at Pixar seem out of touch with reality? (Yes/No)
Yes: 1.2%
No: 98.8%
Has the quality of Pixar declined recently? (Yes/No)
Yes: 12.4%
No: 87.6%
Is Pixar too "woke"? (Yes/No)
Yes: 0.2%
No: 99.8%
Is Pixar too conservative? (Yes/No)
No: 100.0%
Do Pixar’s values align with your own? (Yes/No)
Yes: 93.1%
No: 6.9%
Do you think Pixar will exist in 10 years? (Yes/No)
Yes: 100.0%
See you tomorrow for Day 8!
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