Marketing vs. Reality: A 25-Day Audit of America's Biggest Brands.

Today, we are launching 25 Brands Unwrapped.

Over the next 25 days, we are releasing a daily data audit of a major consumer brand. The goal is to measure current brand health using synthetic consumer modeling rather than traditional survey methods.

The Methodology

We used our tool, Cambium AI, to generate 1,000 unique customer personas for each brand.

These personas are not random; they are constructed using real US Census data. This ensures our sample size covers a statistically accurate range of demographics, income levels, and geographic locations across the United States.

The Data

Instead of relying on reported sentiment or focus groups, we simulated interactions with these 1,000 personas to extract hard data points regarding their relationship with the brand.

For each of the 25 brands, we analyzed the following metrics:

• Trust Scores: A quantitative rating of brand reliability (0-10).

• Price Elasticity & Loyalty: How likely the demographic is to switch competitors based on price changes.

• Brand Labeling: The specific words and sentiments consumers associate with the corporate identity.

• Qualitative Feedback: The "why" behind the numbers.

The Objective

This campaign is an exercise in data narration. We are not here to praise or critique these companies, but to visualize the raw data. We are looking to identify where brand marketing aligns with consumer reality, and where significant gaps exist.

Follow along daily as we unwrap the data for 25 of the biggest names in business.