Welcome to Day 6 of "25 Brands Unwrapped." Throughout this campaign, we are utilizing synthetic personas generated from U.S. government data to conduct deep-dive audits into major global brands.
Today, we analyze Nintendo.
The following data represents the responses from 1,000 synthetic respondents. The survey covers brand perception, leadership sentiment, product value, and competitive threats.
Here is the data unwrapped:
What is the first word that comes to your mind when you hear Nintendo?
Fun: 28.2%
Mario: 25.5%
Nostalgia: 14.1%
Family: 10.4%
Games: 6.6%
How would you describe the "typical" customer of Nintendo?
"Families with kids, casual gamers, and nostalgic adults who grew up with Mario and Zelda."
"Mostly families and people who grew up with their games — kids, teens, and adults who like simple, fun, familiar titles."
"Mostly kids, families, and nostalgic adults who grew up with Mario — casual gamers who like easy-to-pick-up, family-friendly games."
If you could rename Nintendo to describe what they actually are, what would you call it?
FamilyPlay: 46.5%
Family Entertainment: 11.8%
Playhouse: 8.2%
Describe Nintendo in exactly three words.
Nostalgic: 25.8%
Family: 23.3%
Fun: 18.8%
If you could fire the CEO of Nintendo, would you? (Yes/No)
No: 100.0%
If you met the CEO of Nintendo, what is the first question you would ask them?
"How do you plan to keep games affordable and accessible for families?"
"How will you keep games affordable and accessible for families and older players?"
What is the maximum price you would pay for the product before walking away?
Average: $311.52
How long do you expect a Nintendo product to last?
Average: 4.68 Years
If you could change one thing about the product, what would it be?
"Longer battery life and more durable hardware."
What is the one thing we could add to this product that would make it worth double the current price to you? "Lifetime access to the classic game library and long-term software support."
Who is the biggest threat to Nintendo?
"Sony and Microsoft"
"Mobile gaming"
What is the best alternative to Nintendo?
"PlayStation"
Why haven’t you switched to a competitor yet?
"Exclusive Nintendo franchises and unique gameplay experiences keep me from switching."
On a scale of 0-10, how much do you trust Nintendo?
Score: 6.9
Do you think Nintendo’s best days are ahead of it or behind it?
Ahead: 98.0%
Behind: 2.0%
If Nintendo went out of business tomorrow, would you care?
Yes: 77.9%
No: 22.1%
Does Nintendo actually care about its customers? (Yes/No)
Yes: 98.9%
No: 1.1%
Do you know the name of Nintendo’s CEO? (Yes/No)
No: 98.1%
Yes: 1.9%
Does the CEO’s public behavior make you less likely to buy from Nintendo? (Yes/No)
No: 100.0%
Do you think the leadership at Nintendo is competent? (Yes/No)
Yes: 100.0%
Is the leadership of Nintendo a liability to the company? (Yes/No)
No: 100.0%
Do you think the CEO uses their own product? (Yes/No)
Yes: 78.7%
No: 21.3%
Would you buy Nintendo if it weren't on sale? (Yes/No)
Yes: 77.9%
No: 22.1%
Is Nintendo worth the money?
Yes: 97.2%
No: 2.8%
If Nintendo raised its prices by 10%, would you still buy it?
Yes: 53.7%
No: 46.3%
If a competitor offered a similar product at a slightly lower price, how likely would you be to switch? (Likert Scale: Very Unlikely to Very Likely)
Score 2: 70.9%
Score 3: 14.8%
Score 4: 14.1%
Score 5: 0.2%
Has the quality of Nintendo declined recently? (Yes/No)
No: 100.0%
Is Nintendo too "woke"? (Yes/No)
No: 100.0%
Is Nintendo too conservative? (Yes/No)
No: 100.0%
Do Nintendo’s values align with your own? (Yes/No)
Yes: 87.6%
No: 12.4%
Are you loyal to Nintendo because you like it, or because you’re stuck? (Yes/No)
Like it: 99.6%
Not loyal: 0.4%
Do you think Nintendo will exist in 10 years? (Yes/No)
Yes: 100.0%
How likely are you to purchase from Nintendo in the next 6 months?" (Likert Scale: Very Unlikely to Very Likely) Score 1: 1.1%
Score 2: 18.5%
Score 3: 44.6%
Score 4: 35.8%
See you tomorrow for Day 7!
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