Welcome to Day 23 of "25 Brands Unwrapped." Throughout this campaign, we are utilizing synthetic personas generated from U.S. government data to conduct deep-dive audits into major global brands.
Today, we analyze Meta!
The following data represents the responses from 1,000 synthetic respondents. The survey covers brand perception, leadership sentiment, product value, and competitive threats.
What is the first word that comes to your mind when you hear Meta?
Privacy (387), Facebook (168), Surveillance (129), Social (66), Platform (62)
How would you describe the "typical" customer of Meta?
"People who want to stay connected."
If you could rename Meta to describe what they actually are, what would you call it?
"AdNetwork"
"DataBroker"
"AdCompany"
Describe Meta in exactly three words.
Intrusive (396)
Powerful (319)
Advertising (225)
If you could fire the CEO of Meta, would you?
Yes: 88%
No: 12%
If you met the CEO of Meta, what is the first question you would ask them?
"How will you change company practices to better protect user privacy and curb misinformation?"
"Why do you collect and sell so much personal data?"
"How are you protecting users' privacy and data from misuse?"
What is the maximum price (in dollars) you would pay for Meta before walking away?
Average: $182.77
How long do you expect a Meta product to last?
Average: 2.64 years
Who is the biggest threat to Meta?
"TikTok"
"Regulation and fast-growing competitors like TikTok"
"Regulation and public distrust"
What is the best alternative to Meta? Result: Top Sentences:
"TikTok"
"Apple"
"Google"
Why haven’t you switched to a competitor yet?
"Because most of my friends and family are on Meta platforms, and it's convenient to stay connected there."
"Most of my friends and family are on Meta platforms, and it’s where conversations and memories are stored, so convenience and network effects keep me there."
"Because friends, customers, and local groups are already there — it's convenient and important for my business reach."
On a scale of 0-10, how much do you trust Meta? Result:
Average Score: 3.1
Do you think Meta’s best days are ahead of it or behind it?
Behind: 97.4%
Ahead: 2.6%
If Meta went out of business tomorrow, would you care?
No: 74.5%
Yes: 25.5%
Does Meta actually care about its customers?
No: 100.0%
Do you know the name of Meta’s CEO?
Yes: 98.3%
No: 1.7%
Does the CEO’s public behavior make you less likely to buy from Meta?
Yes: 99.9%
No: 0.1%
Do you think the leadership at Meta is competent?
No: 87.9%
Yes: 12.1%
Is the leadership of Meta a liability to the company?
Yes: 100.0%
Do you think the CEO uses their own product?
Yes: 99.9%
No: 0.1%
Do the executives at Meta seem out of touch with reality?
Yes: 100.0%
Would you buy from Meta if it weren't on sale?
No: 99.0%
Yes: 1.0%
Are Meta products worth the money?
No: 99.9%
Yes: 0.1%
If Meta raised their prices by 10%, would you still buy it?
No: 99.9%
Yes: 0.1%
If a competitor offered a similar product at a slightly lower price, how likely would you be to switch? (Likert scale) Average Score: 3.8 / 5
Distribution: Score 2: 6.1%, Score 3: 8.6%, Score 4: 82.5%, Score 5: 2.8%
Is Meta too "woke"?
No: 79.8%
Yes: 20.2%
Do Meta’s values align with your own?
No: 100.0%
Are you loyal to Meta because you like it, or because you’re stuck?
Stuck: 89.8%
Not loyal: 8.8%
Like it: 1.4%
Do you think Meta will exist in 10 years?
Yes: 100.0%
How likely are you to purchase from Meta in the next 6 months?" (Likert Scale: Very Unlikely to Very Likely) Result: Average Score: 1.9 / 5
Distribution: Score 1: 9.9%, Score 2: 88.7%, Score 3: 1.3%, Score 4: 0.1%
See you tomorrow for Day 24!