Understanding people you do not already have access to is one of the biggest challenges in...
Imagine you have spent weeks or months crafting a feature roadmap for your product. You’ve held...
Pricing decisions shape revenue, market access, and long-term sustainability. Yet willingness to...
Most people agree on one thing. Better decisions come from better information. Where teams struggle...
You know you’re supposed to “talk to customers.” Every good founder does. But between back-to-back...
Stop Guessing, Start Asking: Introducing Chat with Personas
If you are a founder or a marketer, you...
25 Brands Wrapped: the end of our survey series
In December 2025, we surveyed synthetic personas...
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Welcome to the final day of "25 Brands Unwrapped." Throughout this campaign, we used synthetic...
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Welcome to Day 24 of "25 Brands Unwrapped." Throughout this campaign, we are utilizing synthetic...
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Welcome to Day 23 of "25 Brands Unwrapped." Throughout this campaign, we are utilizing synthetic...