The count of individuals who report being self-employed in their own unincorporated or incorporated business. This indicates entrepreneurial activity.
Highlights the prevalence of entrepreneurship and independent work within a population. This segment often has distinct needs for business services, financial products, and flexible work solutions.
Specific Relevance for Professionals:
Marketers
A prime target for business services (e.g., accounting software, legal services, co-working spaces), financial products for small businesses, and professional development resources tailored for entrepreneurs and freelancers.
Researchers
Fundamental for studying entrepreneurship rates, the characteristics of self-employed individuals, the growth of the gig economy, and the economic contributions of small businesses.
Consultants
Crucial for advising clients on market entry into the small business/freelancer segment, assessing the entrepreneurial vitality of a region, and developing support programs for independent workers.
Public Policy Workers
Important for informing policies that support small business development, provide resources for independent contractors, and understand the role of entrepreneurship in local economic growth.