The count of housing units that are occupied by individuals or households who are paying rent for the property.
Represents the segment of the population that provides demand for rental housing, influencing rental market dynamics, landlord services, and often correlates with urban living or younger populations.
Specific Relevance for Professionals:
Marketers
A prime target for rental insurance, moving services, apartment rental platforms, and goods associated with temporary or flexible living. Messaging can appeal to mobility and affordability.
Researchers
Fundamental for studying rental market trends, housing affordability for renters, population mobility, and the socio-economic characteristics of renter populations.
Consultants
Crucial for advising clients in the property management, rental housing development, or relocation services sectors on market potential. It helps identify areas with high concentrations of renters for targeted outreach.
Public Policy Workers
Crucial for advising clients in the property management, rental housing development, or relocation services sectors on market potential. It helps identify areas with high concentrations of renters for targeted outreach.