Definition
The percentage of individuals, categorized by sex (male or female), whose income falls below the poverty threshold.
Why It Matters
Highlights how economic hardship may affect men and women differently, revealing gendered disparities in income and poverty. This is crucial for understanding economic equity and designing gender-responsive policies.
Specific Relevance for Professionals:
Marketers
Can inform product development or messaging for essential goods or services that address the unique needs of men or women who may be experiencing poverty (e.g., targeted health services, job training programs).
Researchers
Fundamental for studying gender-based economic inequalities, the impact of factors like single parenthood or specific employment patterns on poverty rates for men versus women, and analyzing the effectiveness of gender-responsive social policies.
Consultants
Useful for advising clients on social impact strategies or market segments where gender and economic vulnerability intersect, informing programs or services that aim to alleviate poverty for specific gender groups.
Public Policy Workers
Important for designing gender-equitable social welfare programs, addressing disparities in economic opportunity for men and women, and allocating resources to support specific gender groups disproportionately affected by poverty.
