The count of all individuals residing in a specific area who are 65 years old or older.
This growing demographic has distinct needs related to healthcare, retirement living, leisure, and social services. Understanding their distribution is critical for healthcare providers, social services, and related industries.
Specific Relevance for Professionals:
Marketers
A primary target for healthcare services, pharmaceuticals, retirement communities, financial planning for seniors, and accessible products. Messaging focuses on well-being, security, and quality of life in retirement.
Researchers
Fundamental for studying gerontology, public health issues in older adults, social security impacts, and the evolving social roles of seniors in communities.
Consultants
Utilized in market assessments for senior living facilities, healthcare systems, in-home care services, and specialized financial products. Advises on developing services for an aging population.
Public Policy Workers
Critically important for planning healthcare access, elder care services, social security and pension management, accessible public transportation, and community programs that support an aging population.