The count of individuals in a specific area who are between 18 and 24 years old, typically representing young adults transitioning from adolescence to full adulthood.
This age group is characterized by unique transitions related to education, employment, independent living, and early consumer habits. Understanding their presence is key for higher education institutions, entry-level job markets, and specific consumer brands.
Specific Relevance for Professionals:
Marketers
Directly targets markets for higher education, entry-level job services, first apartments, independent living products, entertainment, and technology. Messaging can focus on independence, career beginnings, and lifestyle choices.
Researchers
Essential for studying transitions to adulthood, higher education enrollment patterns, early career development, and emerging social behaviors or civic engagement among young adults.
Consultants
Utilized in market assessments for universities, vocational training centers, or industries reliant on a young adult workforce. Also relevant for businesses offering services for independent living, travel, or early financial planning.
Public Policy Workers
Important for planning higher education funding, workforce development programs, public transportation, and housing initiatives tailored to young adults, as well as mental health services for this transition phase.