Definition
The average amount of money income earned per person in a specific geographic area, calculated by dividing the total aggregate income by the total population.
Why It Matters
Provides a simple average of income per individual, often used as a general indicator of economic prosperity and living standards within a region. It normalizes income across varying household sizes.
Specific Relevance for Professionals:
Marketers
Useful for broad-stroke comparisons of economic health across regions, especially when considering markets for individual consumption. It can serve as a quick gauge of overall spending capacity in an area.
Researchers
A standard economic indicator used for comparative studies of economic development, living standards, and the impact of economic policies at a per-person level.
Consultants
Employed for high-level economic assessments or for understanding the general economic output of a region for clients. It can inform decisions related to regional investment or labor market analysis.
Public Policy Workers
A key metric for assessing economic health, allocating federal or state aid programs (which often use per capita income as a criterion), and informing general economic development strategies at a per-person level.
