The count of individuals who identify as "White" racially AND specifically state they are "Not of Hispanic or Latino origin."
Provides a precise demographic count of the non-Hispanic White population, often used as a benchmark or for understanding trends within this specific racial and ethnic combination.
Specific Relevance for Professionals:
Marketers
Often used as a baseline for broad market segmentation or for targeting products and services that align with the consumer habits and cultural norms of the non-Hispanic White demographic.
Researchers
Fundamental for comparative demographic studies, historical analyses of population shifts, and examining socio-economic trends specific to the largest single racial/ethnic group in the U.S.
Consultants
Useful for high-level market sizing and initial strategic planning for clients targeting broad consumer markets, providing a clear and distinct segment for analysis.
Public Policy Workers
Important for understanding demographic shifts and the needs of this population segment in areas like healthcare, housing, and social services, often serving as a key group for policy analysis.