The total count of all individuals residing in a specific geographic area who were born outside of the United States. This includes naturalized U.S. citizens, lawful permanent residents, temporary migrants, and unauthorized immigrants.
This demographic is a key driver of population growth, cultural diversity, and economic dynamism. Understanding its size and characteristics is vital for addressing unique needs, language considerations, and contribution to the economy.
Specific Relevance for Professionals:
Marketers
Essential for segmenting markets based on cultural background, language needs, and specific consumption patterns of immigrant communities. It helps tailor product offerings and advertising for diverse audiences.
Researchers
Fundamental for studying immigration trends, socio-economic integration, challenges faced by immigrant populations, and their contributions to labor markets and communities.
Consultants
Crucial for market analysis in industries heavily influenced by immigrant populations (e.g., remittance services, ethnic food markets, community services). It helps clients identify new market segments and develop culturally sensitive strategies.
Public Policy Workers
Paramount for informing immigration policies, language services, immigrant integration programs, and resource allocation for communities with significant foreign-born populations. It helps address needs related to employment, housing, and social support.