Definition
The count of workers who primarily use a bicycle for their commute to work.
Why It Matters
Indicates a population segment interested in active transportation, health, and environmental sustainability. It highlights demand for cycling infrastructure and bike-related products and services.
Specific Relevance for Professionals:
Marketers
Prime target for bicycle manufacturers, repair shops, cycling apparel, and outdoor recreation brands. Also identifies health-conscious and environmentally aware consumers.
Researchers
Fundamental for studying active transportation trends, the effectiveness of cycling infrastructure, and the health and environmental benefits of bicycle commuting.
Consultants
Useful for advising clients in the sports/outdoor industry, urban development on bike-friendly planning, or businesses targeting health-conscious consumers.
Public Policy Workers
Important for planning bicycle lanes, bike-sharing programs, promoting active transportation for public health, and informing urban design policies that support cycling.
