Definition
The count of individuals who are currently serving in the U.S. Armed Forces and are considered part of the labor force.
Why It Matters
This data highlights the presence of military personnel within a community, indicating the influence of military bases or a significant veteran population. It affects local economies, housing, and demand for specific services.
Specific Relevance for Professionals:
Marketers
Helps identify markets with a high military presence, enabling targeted campaigns for products and services catering to military personnel and their families (e.g., housing near bases, financial services, military-specific retail).
Researchers
Fundamental for studying the socio-economic impacts of military presence on local communities, the demographics of military families, and the unique challenges faced by active-duty personnel or their spouses in the labor force.
Consultants
Useful for advising clients on establishing businesses near military installations or understanding workforce dynamics in regions with a significant military population, including spouses and dependents.
Public Policy Workers
Critical for planning community services near military bases, ensuring support for military families, and understanding the economic contribution and needs of the Armed Forces population within a jurisdiction.
